Google’s Algorithms Can Understand When Sources Agree On Same Fact via @sejournal, @MattGSouthern

After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. Due to their newness, a strong consensus about optimization best practices for RSAs has yet to emerge. But there are known pitfalls we already know to avoid.  Read on if you’d like to learn some of the most common mistakes advertisers make when working with RSAs and how to use PPC management tools […]

All CD Baby artists get free access to Show.co—a suite of cool music promotion tools that can help you build your following. These are the same tools I use for my new releases, and thousands of other indie artists do too. Below are three examples of how you can use Show.co’s tools for your own music. These examples are just a few ideas, but there are really endless possibilities. #1. Give people a fun reason to follow you It never hurts to just ask people to […]

Chris Silver Smith noticed how Google has updated its Google Maps contributed content policy and removed a line that prohibited review-gating. The line that was removed was “don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.”