Google launched new features in search, one where Google is using MUM to give featured snippets a consensus – it is pretty cool. Google also released new about this result features and expanded content advisories in search…
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Google Search Console: Sites Using Subscribe With Google May See Increase In Impressions & Clicks
Google added a new annotation to the Google Search Console performance reports on December 5th, saying that sites that use Subscribe with Google may see an increase in clicks and impressions. I’ll be honest, I am a bit confused by the annotation was added this week and not in 2018 when the feature was added.
Bing Search Menu Drop Down With Explore & Collect For Images
Microsoft Bing is testing a new search bar interface on image search (I believe) where the search vertical options, such as web, videos, news, etc, are now presented in a drop-down bar and Bing added an “explore” and “collect” option across the bar instead.
Mastering the delicate balancing act of marketing by Emarsys
As marketers, we often work in the liminal space between businesses and customers. For you to succeed, both must be satisfied. The concerns of the business – revenue, growth, operations – mean little to customers, and the business often sees customers in return as line items in a financial report. It’s a delicate balancing act to satisfy both. This is why both art and science are so essential for modern marketing. Art to create, connect and convert customers, and science to deliver, optimize and measure it. […]
