Step-By-Step Guide To Earning Your Google Ads Certification via @sejournal, @coreydmorris

On Friday, Bill Elward noticed how a featured snippet had a header above it that read “Advertisement.” Bill asked if this was a new Google Ad format from Google for featured snippet placement – the answer was no. The featured snippet simply picked up text on the page that said “Advertisement” and put that in the featured snippet.

Google’s John Mueller said in a video hangout on Friday that Google has stopped automatically moving sites to the mobile-first indexing system. Instead, the last batch of sites are being queued up and will all be moved over sometime in the coming month or months.

Zero search volume keywords are worth going after, but only if they’re relevant to your business. The post Should You Focus On Zero Search Volume Keywords? appeared first on Search Engine Journal.