Google has updated its Google Merchant Center policy for free listings only specific to the “Insufficient contact information” or the “Missing return and refund policy.” Free listings will no longer be disapproved but instead, they may “have limited visibility on Google,” Google wrote.
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I’ve helped several brands with their online reputation management (ORM) during my digital marketing career. Unfortunately, most of this work involved trying to help the brands recover from a crisis. Even more unfortunate was that the damage to their reputations could have been greatly mitigated with some proactive effort. What follows is a basic, three-pronged approach to a proactive ORM strategy. 1. Own your name Often, what looks like a reputation problem is more of an SEO problem related to entity optimization. Because the search engines […]
