Google ‘Helpful Content’ Algorithm Update Launching Soon via @sejournal, @MattGSouthern

Here is a recap of what happened in the search forums today…

Get a free music video with all CD Baby distribution through June 8th. Details below! The traditional music video is dead (and that’s a good thing). The rise of TikTok and Reels coincided with the demise of long-form music videos. And yet many artists still think they have to shoot professional, full-length videos. I usually advise against it. Why? By TikTok standards, traditional music videos are boring and costly. Most traditional music videos are: Too long. So only your most diehard fans watch till the end. […]

Today is officially day 14 since the May 2022 core update first started rolling out and it does not seem to be done rolling out yet – it is not complete. Google’s Danny Sullivan said last night “We’re not there yet.” I asked Google’s John Mueller this morning and he didn’t say it was done yet.