Why Businesses Turn To SEO In All Economic Climates

This week, it was awkwardly quiet with the Google rankings and then Google dropped the bombshell, the July 2022 Google Product Review update touched down. Google also released new search quality raters guidelines…

The featured snippet is still one of the SERPs’ most coveted pieces of real estate. They allow your site to quickly jump to the top of the search results, even if the “traditional rankings” would place your site at the bottom of the first page.  My team and I have had a lot of success optimizing for featured snippets over the years. Eventually, we developed our internal frameworks for what performs best in claiming these yearned-for positions.  Below are the strategies we use to optimize for […]

Google’s John Mueller stated somewhat of an obvious statement, saying basically that building a good website is often good for SEO. He said on Twitter “A lot of good accessibility best practices are also good SEO best practices, and just generally, making a site better for users often results in indirect, overall positive effects too.”