Google Mini Basketball Game

Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video. But the importance of digital marketing looks unlikely to recede. With it comes increased emphasis on digital content and digital experience, the expansion of ecommerce across almost every vertical and the interest […]

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types.  In general, short-form content is best for when you want to share an opinion, pass along important news or updates, or provide a bite-sized nugget of value. However, there’s a right way and a wrong way to create short-form content – and a right time and a wrong time to publish it. Created and published right, it […]

Learn why cloaking HTTP status codes is risky, Google’s stance on it, and the importance of ethical SEO practices. The post Google Warns Against Cloaking HTTP Status Codes appeared first on Search Engine Journal.