Google’s Helpful Content Update Rolls Out: 7 Things To Know via @sejournal, @MattGSouthern

Google has started testing its automatically created assets feature on Performance Max campaigns after announcing plans to do so at Google Marketing Live last month. Advertisers have reported seeing the scheme, which is available to all marketers as an open beta on Google Ads, replace the ‘Final URL expansion’ tab. Why we care: Advertisers struggling to write engaging ad assets for Performance Max campaigns no longer need to worry about creative fatigue because Google can help do this job for them, saving marketers some time and […]

Google announced it will remove the video thumbnail image from the search results snippet when that video is not the main content of the page. Google said this change will impact search appearance reported metrics for videos in the performance report in Google Search Console.

A few weeks ago, Microsoft added three tones or modes of responses to the Bing Chat feature; balanced, creative and precise. Yesterday, Mikhail Parakhin, the CEO of Bing, explained the thinking Microsoft Bing has behind when to use each Bing Chat mode.