What if your site gets hacked and there is a ton of spammy content placed on it? Do you have to worry about negative consequences on your Google rankings and overall SEO efforts? John Mueller of Google said Google can filter out the most obvious hacks but what is placed on your website is what Google likely sees, so make sure to be on top of your security.
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What stakeholders should expect from SEO
SEO is a long-term play and requires patience. I’ve told this to clients and stakeholders hundreds of times during my career. After a couple of decades in the industry, I still believe that SEO demands time to see results. SEO is a long-term commitment that should be considered an investment versus an expense. It is not advertising and does not have the same type of quick return on investment measurement. However, I have also seen clients and contacts who were told to wait and look at […]
