Content Marketing For Law Firms: Expand Your Reach & Increase Your Search Rankings via @sejournal, @sejournal

What if you could automatically turn off bidding on your brand terms when no other rivals are in the picture, and you’re already positioned number one organically? The savings could be substantial.  It all starts with Lone Rangers. Who is that masked figure? Lone Rangers defined: A ‘Lone Ranger’ is a brand search term for which you are the sole paid search bidder and for which you have the #1 organic position. In other words, why pay for clicks on a term you’re winning for free? […]

It’s no secret the current music industry is a singles-driven business. That’s why we always recommend new artists release singles first, before a full album. Singles not only allow you to verify your artist profile on the streaming platforms; they can also help you get placed on playlists and build hype for future releases. But what if you’ve already taken our advice and released a few singles and you’re ready to commit to a full album? And what if you want to add those previously released […]

Google Ads seems to have added new location targeting options for your campaigns that let you better control who is seeing your search ads in Google. The options let you set who sees the ads and who is excluded from the ads.