Google Ballroom Dancing

I have a secret to share. I’m almost embarrassed by it in this hustle culture, but I’m also proud of it.  My secret is that I obsess over keeping PPC at our little agency frenzy-free (as much as possible).  Sure, there’s the occasional client mishap, last-minute promo, and late-night conversation (about once a year for us). But, overall, everybody on my team doesn’t work nights or weekends and we just don’t really have many last-minute “urgent” requests by clients. Let me repeat that: We’re a PPC […]

Google is holding an SEO meetup, a NYC Search Central meetup, on June 27th at 4:30pm, at the Google New York office. I believe this is a 3 hour event, one of the first in-person SEO events Google has held in a while, and it will take place in my neck of the woods – New York.

The State of Technical SEO Report 2023 is out from digital marketing agency Aira and the Women in Tech SEO community. So what matters in 2023? Here’s a quick summary of some of the more interesting results. Resources matter. The biggest risk the report highlighted was an organizational lack of resources. A lack of resources means changes don’t get made or are very slow to get made – which means less than stellar SEO results. So if you work at a company where resources are lacking, prioritization […]