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Call tracking: What it is and how it works

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Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns. However, there can be some hesitations to use it. Brands are afraid of missing out on brand equity with an established number. The cost on top of any other marketing cost seems high. Understanding what call tracking is and how it can help will mitigate these concerns.  What is call tracking? Call tracking involves using a unique phone number to track the source of […]