Is Google’s MUM A Search Ranking Factor? via @sejournal, @mirandalmwrites

Google is testing a new layout and user experience for the Local Service Ads. This interface has the local service ads on the left and when you click on one, the box expands to the right with all of the details on the business.

The question is, can SEOs give their clients timelines for when they can expect improvements on their SEO or ranking issues in Google Search? The answer is, it depends on the issue and how specific the timeline is.

LinkedIn just announced three new features for brands to promote products, monitor trends, and do more with newsletters. Let’s jump in. Generate more newsletter subscribers. With LinkedIn Newsletters, you can publish recurring Articles and build a subscriber community via a one-time notification to your Page followers and ongoing notifications to your Newsletter subscribers. If a member searches for your profile they should be able to easily find and subscribe to your newsletter. LinkedIn also suggests incorporating SEO best practices by optimizing your article titles, descriptions, and tags. […]