YouTube Shorts Adds Another TikTok Feature – Voice Narration via @sejournal, @MattGSouthern

I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. Which (more advanced) metrics we should establish to determine actual business impact. This article will tackle the first category and show how to apply an advanced approach to make basic SEO KPIs far more effective indicators of success. The KPIs I’ll discuss include: Traffic (visits) Ranking […]

Satisfy a younger generation’s appetite for immersive, community-driven experiences for your global brand. Here’s how, according to gaming and sports marketing expert, Kevin Kim. The post How Should Global Brands Engage Gen Z During The FIFA World Cup? appeared first on Search Engine Journal.

Google is now displaying the number of days you can return a specific product at a merchant directly in the search results snippet. Google shows a short section right under the main snippet for some search results that says “30-day returns” or “15-day returns” and so on. What it looks like. Here is a screenshot that I was able to grab of this in action: How does it work. It is unclear exactly how to show this return attribute in Google Search but I suspect it […]