Google Dublin Bees

Martin Splitt from Google explained the concept of centerpiece annotation, a term used in Google to define the primary content of a page or site. Martin said they are able to understand that a page’s primary topic is on A and the rest of the content on that page might not be the primary. So Google will weigh the content differently based on that, Martin said.

We are finally seeing ranking volatility in the search results related to the product reviews update after not seeing much early on. Google also released a local search ranking update that supposedly corrected the Vicinity update from December…

Google is doing some interesting things in local search, not just with renaming Google My Business but with new user interface features and Google Ads offline sale sales integrations.