LinkedIn is an essential platform to leverage if you’re looking to nurture and engage your audience. It’s great for distributing your organization’s content and even building your own brand. Tracking your LinkedIn performance is necessary to ensure you’re making the most of your presence on the site. This article takes a closer look at LinkedIn content analytics, why it’s important, and how to use it to improve your performance on the platform. What is LinkedIn analytics? LinkedIn analytics comprises a collection of metrics specific to LinkedIn […]
