We all know that ranking well for competitive terms in Google Search is not as easy, or even a fraction as easy, as it was two decades ago. This is because of many variables including but not limited to Google’s algorithms getting better and there being a lot more competition.
Related Posts
Daily Search Forum Recap: May 3, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google seems to now be offering SEO certification…
4 tips to maximize your ad spend and protect the customer experience
When an economic downturn strikes, what’s the first thing you do? Eliminate wasteful spending. As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their marketing spend during a recession actually bounced back more strongly than those who did. However, this doesn’t change the fact that we all have a target on our backs, no matter our talent or seniority. And now that we’ve officially entered a bear market, […]
