This week, Google pushed out a revamped Google Webmaster Guidelines and renamed it the Google Search Essentials. Google also seemed to release an unconfirmed Google search ranking algorithm update. Google told us that the product reviews…
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How to stop wasting brand search spend – and save it with automation
What if you could automatically turn off bidding on your brand terms when no other rivals are in the picture, and you’re already positioned number one organically? The savings could be substantial. It all starts with Lone Rangers. Who is that masked figure? Lone Rangers defined: A ‘Lone Ranger’ is a brand search term for which you are the sole paid search bidder and for which you have the #1 organic position. In other words, why pay for clicks on a term you’re winning for free? […]
Bing Tests Infinite Scroll
Microsoft Bing is testing infinite scroll just a month after Google fully launched continuous scroll on desktop search. I guess this should come as no surprise that Bing would test this, it does not seem to be live yet, so this is just a test.
Advice: Don’t Migrate Domains & Drop Google AMP The Same Time
It might not be the best idea to migrate to a new domain name and at the same time also drop your AMP pages. A Google SEO hangout with John Mueller has one case where a site migrated to a new domain back in September and at the same time dropped AMP and has not seen the site’s traffic recover yet.
