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GA4 now shows Performance Max and Smart Shopping data
Everyones favorite new tool Google Analytics 4 is now showing performance data from Performance Max and Smart Shopping campaigns. Where. To view PMax and SS campaigns, navigate to Acquisition > Traffic acquisition report, you’ll see that the data is organized by the Session default channel grouping dimension. (Click + to choose a secondary dimension.) Performance Max and Smart Shopping campaigns are under Cross Network. Google announcement. This is one that Google may or may not have forgotten to publicly announce, but Charles Farina discovered and posted about it on Linkedin […]
These 44 hilariously terrible BuzzFeed travel articles were AI-assisted
I know what you’re thinking. “I’m going on a trip to Cape May, NJ and need a true ‘hidden gem’ of a travel guide.” Well, if by some extreme fluke, you see one of BuzzFeed’s AI-assisted content in your search results, here’s my recommendation: avoid it. That’s because BuzzFeed has published 20 low-quality travel articles under the byline “As Told to Buzzy.” They’re all super formulaic and written in the first-person point of view. Or, do we now have to call it the “first-AI point of […]
