Google has confirmed that the December 2022 helpful content update is now finished rolling out. The update took 38 days to roll out, starting on December 5, 2022 but was first noticeable on December 6th, and ending on January 12, 2023. Google has posted it was completed today, January 12. As a reminder, Google’s helpful content update is a sitewide signal. It targets websites with a relatively high amount of unsatisfying or unhelpful content, where the content is first written for search engines. What was new with this update. The December […]
