Recording Video Outside The GooglePlex

Google Search has a feature named “instances” that shows you when an event happened each year in history. So if you run an event annually, Google may show the instances of those events over time in Google Search.

In the modern ecommerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce. Specifically, first-party data is customer information that your company collects directly via its own channels and sources with the customer’s consent. These channels include email, mobile […]

Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to provide a description to your videos in the structured data but it is not a requirement. With that, Google Search Console will not report errors for missing description property items. Structured data change. Google moved the “description” property from “required” to “recommended” in the structured data documentation. You can see that over here. The description of the video is used to help […]