Google Updates “Unavailable Video” Policy via @sejournal, @brookeosmundson

Google AdWords introduces click-to-call ads In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your website.” What Google was saying, simply, was that it would allow phone numbers to display in ads […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google has begun to roll out automatic updates converting Smart Shopping campaigns into Performance Max.  The details. For most advertisers, the updates will finish in September. Google will send a notification about 2-3 weeks before the updates take effect and provide a specific date when your campaigns will be converted. But some Smart Shopping campaigns using features like vehicle ads will be completed in early 2023.  Learning and history concerns. Google says when your campaigns are self-upgraded using the tool or automatically upgraded, learnings from your […]