From zero to one million TikTok followers, with no industry help!

Country singer Britnee Kellogg was told “no” by every label and Nashville industry connection. Did she quit? Quite the opposite. She went and blazed her own path to success using TikTok. She began with a clear TikTok goal, diligently worked towards that goal for many months (even when the likes, comments, and follows weren’t coming), and then…

Well, we’ll let Britnee tell her own story in the video above. But the title of this episode should give you a clue as to the scale of her achievement, growing her TikTok following from 0 to ONE MILLION in a very short amount of time.

If you’re an independent artist who has yet to dive into TikTok, you should find Britnee’s advice both informative and inspiring. If you’re a TikTok pro, you’ll probably learn some new tips and find relief that other successful artists on TikTok still have struggles when it comes to their social presence.

In this episode of the DIY Musician Podcast, Britnee Kellogg talks about:

Her musical roots
How she went from zero to a million TIkTok followers
Being told “no” by everyone in the music industry, and dealing with that rejection
Starting with a goal on TikTok
Finding her TikTok voice
Her first viral TikTok moment
Why singing to a recording might be better “content” than a live acoustic performance
How repetition on TikTok makes it more like radio
Pivoting once TIkTok algorithmic energy declines
Whether her TikTok success lead to industry attention
TikTok’s influence on music marketing and music production timelines
Pushing past her TikTok flops
The power of teasing songs on TikTok that aren’t “finished”
Helping TIkTok users self-identify with her content
How to make the most of TikTok captions
Working more closely with TikTok’s team
Moving her TikTok audience off-platform
Becoming a paid Infuencer on TikTok
Using on-screen comments on TikTok
And much more

Thanks to Britnee for sharing her talent and perspective with us. We can’t wait to have her back on the show to see how she was able to build upon this massive TikTok success!