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Google Ads Signal Label Indicates Optimized Targeting Is Enabled
Earlier this week, Brett Bodofsky spotted a label in the Google Ads demographics tab that said “signal.” He wasn’t sure what it was, and honestly, it seems no one else was either. So we asked Ginny Marvin of Google what it means and she said “it indicates optimized targeting is enabled.”
The 4 stages of search all SEOs need to know
“What’s the difference between crawling, rendering, indexing and ranking?” Lily Ray recently shared that she asks this question to prospective employees when hiring for the Amsive Digital SEO team. Google’s Danny Sullivan thinks it’s an excellent one. As foundational as it may seem, it isn’t uncommon for some practitioners to confuse the basic stages of search and conflate the process entirely. In this article, we’ll get a refresher on how search engines work and go over each stage of the process. Why knowing the difference matters […]
Alphabet, Microsoft release end of quarter earnings
Google and Microsoft released their quarterly earnings yesterday. Both companies missed the mark and fell short in some areas, but for the most part hold steady given circumstances such as the war in Ukraine (pulling their services out of Russia), supply chain issues, economic uncertainty, and hiring freezes. Here are some key takeaways: Total Alphabet revenue 13% increase YoY to $69.7 billion (from $61.9 billion by the end of Q2 in 2021) Google Ad revenue $56.3 billion (up from $50.4 in 2021) YouTube revenue $7.3 billion […]
