There are some signs that Google web search results are displaying the local pack, the local search results box, less often and for fewer queries. The most shocking state is from Mozcast which says it use to show for around 40% of queries but now it is showing for 24% of queries.
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LinkedIn to test video ads on streaming services
Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching its 930 million subscribers when they watch movies and TV shows. Why we care: Marketers could potentially increase their ROI and subsequently boost revenue as it is an opportunity to reach their target audience more efficiently. Why now? LinkedIn makes most of its $5 billion revenue […]
Google Confirms No Broad Core Update Since December 2020
Danny Sullivan of Google confirmed that Google has not released a new broad core update since the company last confirmed one in December of last year, December 2020. Danny said on Twitter “we haven’t had a broad core update. We do announce those,” when asked about if there was some sort of update recently.
