Google Ads Performance Max New Features & Best Practices via @sejournal, @MattGSouthern

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google and Microsoft both released earnings statements last night and both were impressive. Alphabet reports Q3 revenue of $65.1B, up 41% year over year with net income of $18.9B, which was up from $11.2B year over year. Microsoft reports Q1 revenue of $45.3B, up 22% year over year with net income of $20.5B, which is up 48% year over year.

Everyones favorite new tool Google Analytics 4 is now showing performance data from Performance Max and Smart Shopping campaigns. Where. To view PMax and SS campaigns, navigate to Acquisition > Traffic acquisition report, you’ll see that the data is organized by the Session default channel grouping dimension. (Click + to choose a secondary dimension.) Performance Max and Smart Shopping campaigns are under Cross Network. Google announcement. This is one that Google may or may not have forgotten to publicly announce, but Charles Farina discovered and posted about it on Linkedin […]