How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a documented content strategy outperform those without one. How much do they outperform their peers? An astonishing amount – they’re 414% more likely to report success. That’s a great motivator to get going on your strategy. One caveat: Whether you’re brand-new to content strategy, revising an existing strategy, or completely overhauling your content […]
