Google announced that it is doing away with similar audiences segments. Starting May 2023 new similar audiences segments will no longer be generated in Google Ads and in August 2023 existing similar audiences segments will be removed from Google Ads.
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Microsoft’s vision for a prosperous content ecosystem in a generative AI world
Lost in the non-story about Bing adding ads to Chat (ads were already there) was a blog post by Microsoft attempting to assure content creators that the goal of new Bing is to “drive more traffic and revenue to publishers.” “The Internet works because of an important ecosystem which starts with publishers creating great content which drives traffic and interest by people to consume that content, and then ultimately advertisers that want to reach people in a high quality and targeted environment.” – Yusuf Mehdi, Microsoft […]
