Scarcity Marketing & The Fear of Missing Out – Ep. 292 via @sejournal, @lorenbaker

Several months ago Google told us that returning a “results not found” type of page can result in Google Search considering that page a soft 404 and thus removing it from the search results. The same is true for “Sorry we don’t deliver to this location” or other negative and error looking pages.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

With continuous Google algorithm updates and feature changes, paid search marketers live in a world where their efforts to generate clicks or conversions are constantly disrupted. Add the layer of economic uncertainty to the table; now, revenue is at the top of everyone’s list of priorities. Now is the time to power into 2023 the right way by being in control of your Google Ads performance and outcomes. Join Ashley Fletcher, VP of marketing at Adthena, in this insightful SMX Next presentation to understand how to […]