12 Ultimate Tools & Tactics For Effective Content Strategies In 2023 via @sejournal, @semrush

Wishing you all a happy Happy Fourth of July, as you can see, this site is all dressed up for the day (on desktop) and Google has their special animated Doodle. I’d embed the Bing theme but I was once threatened with a lawsuit for doing that (not by Microsoft but one of those image legal companies).

Gary Illyes from from the Google Search Relations team posted another PSA on LinkedIn, this one says “don’t use relative paths in your rel-canonical.” Gary wants you to use the full, absolute URL, when it coms to rel-canonical.

Here are 5 paid media tactics that help you focus on getting the right traffic, not the most traffic. The post Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media appeared first on Search Engine Journal.