Google’s John Mueller On How To Handle Negative SEO Attacks via @sejournal, @MattGSouthern

Sheryl Sandberg named Facebook Chief Operating Officer In 2008, Facebook announced Sheryl Sandberg as its new Chief Operating Officer. At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Sandberg joined Google in 2001. Sandberg would join Facebook on March 24, 2008 and be responsible for helping the company scale its operations and expand its presence globally. Why the change? “For me that is part of the excitement,” Sandberg said. “I’ve loved […]

Google’s Webmaster Guidelines have a new name – Google Search Essentials. The new guidelines tell us what is important to focus on when it comes to performing well in Google search. Much of what moved the needle in terms of SEO years ago is no longer effective.  What matters in SEO today are things like E-A-T, core update quality questions, product review questions, and whether content is helpful. So what will give you the best chance of performing well as Google continues to refine and improve […]

The other day we reported how Google will be releasing an update to the helpful content system that can identify “hidden gems” deep within the web and promote that in the Google Search results. As Glenn Gabe points out, that means that the helpful content system can now not only demote unhelpful content but now also promote, at the same time, “hidden gems” within the content.