More Spend On PPC Than SEO, Twitter Poll

Although we are all somewhat uncertain about the economy, marketers are still bullish on 2023. After recovering from the pandemic shutdowns and cutting back on budgets, growth is still predicted for next year.  That growth may not be exponential, though. Because of that, you need to make the most of every dollar you spend on your campaigns. Marketers have to focus their budgets on the most effective ads and keyword buys, and they can’t afford retargeting converted customers or targeting the wrong audiences. Consumers have also […]

Today, we are living in the era of the Fake Web, where a large portion of the internet is made up of malicious scrapers, spam bots, suspicious human users and other bad actors. It seems like every day there is a “breaking news” story about another company falling victim to a data breach, customer information being leaked or servers being hacked. Historically, these cyber threats were handled exclusively by the chief information security officer or the IT department. However, in recent years search marketers have begun […]

Here is a recap of what happened in the search forums today…