Google Ads is sending emails out to some advertisers offering to pay them $100 in Google Ads credits for enrolling in automatically applied recommendations. The response from the PPC community is almost all against doing this for any amount of money, let alone $100.
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The case of the stealth Google-bomb
Earlier this year, I was asked to work on a legal case involving a couple of finance sector companies where one was accused by the other of trademark infringement where the defendant’s website abruptly began ranking for the plaintiff’s service mark. The only trouble was, the unique phrase was in no way associated with the defendant’s website. In this article, I’ll discuss a unique functionality of Google’s ranking algorithm. What I expected to find in this case was quite different from what I ultimately found. Most […]
