LinkedIn + GitHub Launch 40+ Free Courses via @sejournal, @MattGSouthern

The launch of Perspectives poses a challenge for content creators to up their content production game. It is a step toward Google’s narrative of writing content for users first. Today, most SEO content is “keyword-first,” aiming to fill content gaps and rank for specific terms. With Perspectives, Google tells us it favors content with fresh, original viewpoints tailored for individuals rather than the most optimized content.   There’s no better way to invigorate that shift in content production mindset than creating a SERP feature that rewards content […]

The AMP cache URL is the URL that looks like https://www.google.com/amp/s/ followed by your site’s details. You do not have fully control over that URL, so there is really no need to worry about having that URL redirect to your site. Google’s John Mueller said on Reddit “It’ll fix itself automatically, you don’t need to do anything special with it & you can’t redirect it.”

There is currently a trending issue in the Google Web Search Help forums with complaints around the Google Search App not letting searchers to save images to their devices anymore.