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The search marketer’s new imperative: Capturing first-party data

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Third-party cookies are on their way out. You’ve probably been thinking and talking about this for a few years now.  And you’ve likely seen many blog posts, articles, webinars, podcasts, etc. talking about how first-party data is the path forward for adapting to the cookieless future.  What isn’t being talked about? The role that search plays in collecting that precious first-party data. The role of search in capturing first-party data Oftentimes it’s commerce, loyalty programs, and the like that are deemed responsible for discovering the ins […]

Google adds 3 new content guidelines for Education Q&A structured data

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Google has added a new Content Guidelines section to its help document on Education Q&A structured data. The new guidelines. Here are the new guidelines Google has added: Education Q&A pages must follow the same content guidelines for Q&A pages. Your page must contain education related questions and answers. There must be at least one question and answer pairing on your page, and the answer must be related to and answer the user’s question. You are responsible for the accuracy and quality of your education Q&A pages […]