Meta Launches Campaign To Support Small Business Shopping via @sejournal, @MattGSouthern

Maintaining top brand positioning can be costly. But reducing brand ad spend opens the door for competitors to take away your terms. To combat this, savvy PPC advertisers are turning to automated brand bidding to reduce costs and increase profitability without sacrificing market share or revenue. Don’t let your budget go to waste! Download How to Get 1 in 5 Dollars Back on Brand Search and learn everything you need to know to reduce brand search costs and reinvest in higher-performing search terms. The post How […]

When an economic downturn strikes, what’s the first thing you do?  Eliminate wasteful spending.  As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their marketing spend during a recession actually bounced back more strongly than those who did.   However, this doesn’t change the fact that we all have a target on our backs, no matter our talent or seniority. And now that we’ve officially entered a bear market, […]

The cookieless future is here (despite what Google says). If you haven’t found an identity solution, it’s time. We’re doing our part at Lotame, to ensure marketers, agencies and publishers are prepared and ready to conquer the cookieless future. With hundreds of campaigns launched across the globe, Lotame’s identity solution, Panorama ID, is proving that advertising on the open web is sustainable, profitable, and privacy safe. “We’ve done our due diligence and trust Lotame Panorama ID. The predictive cookieless solution is delivering fantastic results for our […]