Google’s John Mueller was asked about the impact of changing the author’s name on an article. John gave three pieces of advice in response to the question, (1) use author annotations, (2) rewritten content should use the new author’s name and (3) do not randomly change author names.
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Google Discover Won’t Show Content Filtered By SafeSearch, Says Google
Google Discover generally should not show content or images that Google’s SafeSearch filter would block. Danny Sullivan, Google’s Search Liaison, said this on Twitter a few weeks ago but this was implied by previous statements from other Googlers over the years.
This day in search marketing history: March 27
Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from organic search results substituted for ad clicks when PPC ads were turned off. Google found that, on average: 81% of ad impressions and 66% of ad clicks occurred in the absence of an associated organic result on the first page of search results. 50% of the ad clicks that occurred with a Position […]
