Leading A Data-Driven Content Marketing Journey With Vitor Peçanha via @sejournal, @beacarlota17

Traditional search engines use manual tagging or keywords queried against their index to provide results to a customer. This neglects what your customers think, how they behave and what they expect from their search experience. With the evolution of search experiences provided by personalization masters like Google, Amazon and Netflix, customers want the same personalized experience on every website they visit. Natural language search is essential to providing users with the relevant search they crave. It moves beyond keyword matching and programming tedious manual rules. It […]

Google has added an enhanced measurement option for Form interactions. Now you can not only see when a form has been submitted, but you can also see when one has been started by a new user. Lead gen marketers rejoice! Get the daily newsletter search marketers rely on. Processing…Please wait. SUBSCRIBE See terms. Enable enhanced measurement. Enhanced measurement should be enabled automatically if you already have a web data stream created. If not, check your analytics account and turn this on. Dig deeper. You can read […]

Google employees have a special feature that allows them to submit feedback about Google products, like Google Search, internally. So it bypasses the mechanisms you or I have, and feedback from a Googler is probably prioritized over feedback from the general population.