12 Reasons Your Website Can Have A High Bounce Rate via @sejournal, @amelioratethis

Many of the same concepts that you may be used to from Universal Analytics exist in Google Analytics 4. There are, however, several new concepts to GA4. This article will detail some familiar and not-so-familiar concepts that GA4 brings to the table. If you’re new to GA4, I’d encourage you to first check out this article to get up to speed on some of the differences between Universal Analytics and GA4, otherwise, read on.  Similar concepts, slightly different application Let’s start with the familiar by looking […]

Microsoft is beginning a pilot program to allow advertising by delegated or authorized providers of certain government services with review and pre-approval. The pilot will be limited to the Microsoft Advertising Search Network and Microsoft Audience Network in the United States. Other markets aren’t available at this time. How it works. During this pilot, Microsoft will only consider the following government products/services unless approved otherwise: Recreational passes/licenses, which may include hunting or fishing licenses, national park passes, forest passes, among others. Vehicle registration and title services, […]

Last night Google announced it is temporarily pausing Google ads from serving to users located in Russia. This is due to the “ongoing war in Ukraine” according to the Google statement.