Is Domain Name A Google Ranking Factor? via @sejournal, @mirandalmwrites

The different types of artist names An artist name seems pretty straightforward, right? We all know Lizzo, Simon & Garfunkel, and Jay-Z & Kanye West. But did you know each of those artists fall under a different name designation on digital platforms like Spotify? What if any of those artists also collaborate with a featured guest artist? Things can get confusing quick.! With so much music collaboration happening these days, you want to get this stuff right. Formatting your artist names correctly in any collaboration can […]

Google has made some changes to its sitemap documentation and title links documentation but has yet to document those changes. Here are a list of the changes, some might be considered more than “minor” but since Google did not document them, I assume they are super minor.

At SMX Next in November, I was honored to give a talk on making automation work for lead generation when it’s not designed for lead generation. A huge thank you to all who attended – the overtime Q&A was a lively session with many questions! Lead generation automation challenges Many of us are dealing with the challenges of lead generation in an advertising system that’s built for ecommerce. B2B lead generation is totally different from ecommerce, with fewer overall conversions, no shopping carts, no “conversion value,” […]