Some of you may know that in the early days of Google, Google’s co-founders, Sergey Brin and Larry Page would say Google Search was immune to search spam. Matt Cutts, the former Google search spam lead, said recently on Reddit that he actually had to fight with the co-founders to prove that Google was indeed spammable.
Related Posts
Why Facebook advertisers should test Performance Max
Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. The early days of a new Google Ads product often come with some hiccups. The lack of control and visibility into Performance Max felt incredibly disappointing, given its potential and innovation. That’s why this year’s Search Ads Week felt a lot more reassuring, thanks to some new updates for Performance Max campaigns that include campaign-level negative keywords and asset group reporting. With […]
Why SEO should be a product
I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. Makes an effort for its digital properties (website, app, etc.) to be SEO-friendly. This way, when prospective customers are searching online using their devices, looking up through an app or initiating a voice search, the subsequent digital properties are discoverable. In a nutshell, product management is a […]
Google Adds Ongoing Bulk Data Export From Search Console to Google BigQuery
Google has just added a new feature to export your data in bulk, on an ongoing basis, from Google Search Console to Google’s BigQuery. Daniel Waisberg from Google said on Twitter, “I have been dreaming about this for a long time, so excited to see it live.”


