Between the roll-out of the helpful content update and the emphasis of E-E-A-T on every query and search result, Google is clear about the significance SEOs should place on good, valuable content in 2023. Given that, I’d like to break down the approach, process, and resources my team uses to tackle content this year. I’m not just talking about a content calendar, which is one facet of your content strategy. I’m talking about using your audience understanding and your organization’s branding to build a content system […]
