“The value proposition that we see for publishers specifically as we go forward is driving more traffic and clicks—not less—and ensuring that publishers and partners earn more money.” That’s according to new Corporate Vice President of Microsoft Ads Kya Sainsbury-Carter, in an interview published in The Wall Street Journal. Why we care. The rise of AI chat features in search has publishers, content creators, brands and SEOs concerned about a not-too-far-away future with less traffic and revenue from organic search. Bing has discussed its vision for […]
