Every Monday, I end up covering an unconfirmed Google search ranking algorithm update but this past week, going into the weekend, was even more volatile than the others. I am seeing way more chatter, and even the tools are showing heavier volatility than the normal high volatility.
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Google helpful content update is now rolling out
Google has started to roll out the new helpful content update that it pre-announced last week. As a reminder, Google’s helpful content update is a sitewide signal. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first. In short, did you write that piece of content to rank on Google or did you write it to help users? The announcement. Google said on its update page on Aug. 25: “released the August 2022 helpful […]
This day in search marketing history: February 23
Google penalizes Natural News In 2017, Google confirmed that a controversial alternative medicine website was delisted because of a webmaster guidelines violation, not because of its political views. Natural News, a “pro-Trump” news site, claimed it was banned for its political views. However, Google’s John Mueller said the site was penalized due to sneaky mobile redirects. He advised them to clean it up and submit a reconsideration request through Search Console. Natural News would return to Google five days later. Read all about it in Natural News […]
Vlog #131: Udit Mhatre On AI & Dark Patterns SEO
In part one of my interview with Udit Mhatre, the Senior SEO Manager at DuMont Project…
