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Semrush: Google Search Algorithm Updates Are More Extreme This Year
Mordy Oberstein from Semrush came out with some data proving I am not insane or crazy, at least, when it comes to my reports on the Google search ranking algorithm updates. Yes, I have been reporting on these updates more this year than previous years, but for good reason, the search results are more volatile this year than previous years.
How to use Google entities and GPT-4 to create article outlines
In this article, you’ll learn how to use some scraping and Google’s Knowledge Graph to do automated prompt engineering that generates an outline and summary for an article that, if well written, will contain many key ingredients to rank well. At the root of things, we’re telling GPT-4 to produce an article outline based on a keyword and the top entities they have found on a well-ranking page of your choice. The entities are ordered by their salience score. “Why salience score?” you might ask. Google […]
Google: Redirects Signals Stick With Destination URL After A Year
Gary Illyes of Google posted on Twitter that you should keep a redirect live for a year for Google Search purposes. The signals from original page A to destination page B will all be transferred and stick with page B even after the redirect is removed, if that redirect is live for a year.


