The Freelance SEO Professional’s Journey, How To Get Started In SEO [Survey Results] via @sejournal, @MattGSouthern

Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, Discover, Maps and Gmail.  This full-funnel advertising of products is what PMax does well, especially when it comes to products with a lot of data.  However, PPC managers should consider the cost share for non-converting products, which can possibly be higher compared to standard Shopping campaigns.  […]

Google’s John Mueller made it sound like making site changes in the spirit of accessibility won’t result in a Google penalty or violation of Google’s Webmaster Guidelines. John said on Twitter “I don’t see a problem.”

At SMX Next yesterday I have the privilege of interviewing Hyung-Jin Kim, the Vice President of Google Search. Hyung-Jin Kim has been working on search quality for the past 20 years and leads up core ranking at Google Search. He mentioned a few times during the interview the animal Coati and I had to ask what he was referring to.