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I found it interesting that the local tracking tool, BrightLocal’s Local RankFlux, showed big ranking fluctuations in the local results at around the same time we saw the ranking spikes for the July core update.
Google Tests Lens Button In Search Bar On Mobile Search
Google is testing adding the Google Lens button in the mobile search results bar. This camera icon, Google Lens logo, would trigger your camera to come up and you can then search by taking pictures.
5 massive SEO and content shifts you need to master right now
Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices. These can range from core algorithmic changes and new features and products. For example, this can include SERP format changes and new ranking signals to avoid low-quality content to understand consumer behavior better. With Google’s focus on user experience, it is no surprise that they have been rolling out updates to improve search and site experiences. Some of the most […]
