500/503 HTTP Status Code On Robots.txt Can Remove Your Site From Google Search

For the first time, more than half of B2B ads will be placed on mobile this year, according to Insider Intelligence. It’s a good time to address the most persistent mistakes B2B advertisers continue to make with mobile ads, particularly nit-picky to holistic customer understanding. Yes, B2B marketers should nail the desktop experience first since it’s still where we see most quality conversions happen. But neglecting to optimize over half of their opportunities to engage users has ripple effects down the funnel. User flow and UX […]

Retail media may be a new buzzword, but it’s an old concept. It’s media provided by the retailers, with a new name and digital makeover.  Think back to that old cutout of Hulk Hogan standing at the edge of your childhood supermarket aisle hawking chips. Retail media is like that but on the web. With retail media ad spending on pace to grow over 20% in 2023 to upwards of $45 billion, it’s no surprise that retailers of all shapes and sizes are running for a […]

Google is testing a new user interface for the “Things to do” carousel. In this test, Google is overlaying the results on top of the search results, instead of taking you into a new page and set of search results.