A Marketing Calendar Template To Plan Your Content For 2023 via @sejournal, @BrianFr07823616

Search is amazing – and there are compelling reasons why it is the cornerstone of all of our media plans:  It’s extremely targeted, reaching exactly the people who are looking for our content, so they can be served with highly targeted ads.  It’s highly transparent – you can see the exact performance metrics. It’s very measurable, especially when you use a tool like Google Analytics.  Of great value to many, the creative needs are far less demanding. It helps not to worry about images, video assets […]

Here is a recap of what happened in the search forums today…

When Google released Penguin 4.0, Google said that update was about devaluing links, not demoting links. Meaning, Google would simply ignore the spammy and bad links and your website would not be demoted because of those links. Well, Google said sometimes Penguin can also demote your site.