Google E-E-A-T: How To Demonstrate First-Hand Experience via @sejournal, @MattGSouthern

Advanced SEO questions? Google’s Martin Splitt shares answers and insights in this special Q&A episode. The post Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search Console [Podcast] appeared first on Search Engine Journal.

With the wide variety of clients out there, you’re bound to run into the occasional DIY marketer. These marketers prefer that you teach them how to be self-sufficient rather than rely on you for every little question. These clients can be a blessing but can also be dangerous. The challenging aspect of client management is finding the balance between empowering them to get the data they want without feeling like they don’t need you. That’s where Google’s Looker Studio tools come into play. Looker Studio is […]

A handful of powerful targeting features will be removed in early 2023 according to a Google Ads help article. The help article, “Optimize your Video campaign for more conversions” contains a content targeting section that recommends avoiding the addition of content targeting (by keywords, topics or placements) in campaigns. Furthermore, the article mentions that in early 2023 all existing content targeting settings will be automatically removed “from video campaigns that drive conversions.” A major blow to targeting? These content targeting options are beloved by many advertisers […]